Aussie dad burns his Rip Curl shorts after iconic brand used a trans woman to promote women’s surfing: ‘Go woke, go broke’

An Aussie dad has set fire to his prized board shirts in an angry protest against Rip Curl over their use of a transgender woman to promote the iconic brand.

Western Australian longboarder pro and transgender woman Sasha Lowerson became the face of women’s surfing last week in an Instagram post by the firm.

Lowerson, 44, featured in the company’s Meet The Local Heroes of Western Australia social media campaign on Thursday.

It comes just months after Rip Curl cut ties with pro surfer and shark attack survivor Bethany Hamilton – one of the world’s most famous surfers.

The split was reportedly caused by her opposition to transgender people competing in women’s sports.

The move angered many Aussies, including one outraged father who burned his Rip Curl shorts in a furious response to the social media campaign.

“Wake up, go broke – f*** you, Rip Curl,” he told the camera before throwing his shorts into the flames of a fire.

The Aussie dad was filmed setting his rip curl boardshorts on fire

The Aussie dad was filmed setting his rip curl boardshorts on fire

Western Australian longboarder Sasha Lowerson took part in a Rip Curl promotion for women's surfing, prompting a consumer backlash

Western Australian longboarder Sasha Lowerson took part in a Rip Curl promotion for women’s surfing, prompting a consumer backlash

Another man, Tomislav Stojanovic, filmed himself throwing his reef shoes in the trash.

“I’m in Bali, I just heard about Rip Curl … F*** you Rip Curl,” he can be heard saying in the footage.

The posts featured the hashtags #GoWokeGoBroke #savewomenssports #StopReplacingWomen and #boycotttripcurl with commenters calling for Aussies to cut ties with the surf brand.

‘I take my money elsewhere. Why do you hate women?’ asked one follower.

‘Rip Curl has always been one of my favorite brands in this industry – shame I’ll never spend a penny with them,’ posted another.

‘RIP to me Rip Curl!!! No longer supported!’ added one more.

There were also several messages of support for Hamilton in the queue.

‘Bethany is an icon. She’s better off without this company,’ one follower posted.

“There will be no one better than Bethany to represent women in women’s surfing – RIP Rip Curl,” added another.

One commenter even accused Rip Curl of removing comments while it was going into damage control.

‘Why are you deleting comments? Delete as much as you want, people already know where you stand when it comes to biological women,’ they posted.

Rip Curl has yet to make a public statement regarding the removal of the Lowerson promotion.

USA Online Post Australia has contacted Rip Curl for comment.

The promotion featuring Lowerson has since been removed by Rip Curl, but Aussies are still calling for a boycott of the company's products

The promotion featuring Lowerson has since been removed by Rip Curl, but Aussies are still calling for a boycott of the company’s products

Surfing, which will debut as a new sport at the Paris Olympics in 2024, adopted its International Surfing Association policy for transgender participation in early 2023.

The policy is recognized by the Olympic Committee and states: ‘Eligibility criteria applicable to transgender (trans) people and/or people with gender variations must be evidence-based, rights-respecting, and developed on a sport-by-sport basis. ‘

It states that surfers born as biological males must maintain set standards of testosterone levels continuously for 12 months to be eligible to compete in a women’s event.

Hamilton and fellow Aussie surfing legend Kelly Slater have previously called for a separate transgender division in the sport.

Hamilton has also previously threatened to boycott the sport over its transgender policy.

While many followers support her stance, she has also been labeled a ‘homophobe’ and ‘transphobe’ on her Instagram account.

Lowerson told USA Online Post Australia last year that she received support from top surfers who ‘made me regain my faith in humanity’.

‘The current number six in the world, which I haven’t seen since before my transition, I rowed over to her and she saw me and said, “Look at you, you look amazing.”

“The 2016 world champion Rachael Tilly (also) came and said hi, she said, ‘It’s so good to see you here,'” Lowerson said.

“At first I had a lot of fears for my safety, but there were little things, little acts of kindness.”

Lowerson’s own personal Instagram account – where she says she’s a ‘West Aus Girl always wanting to go on more Surf adventures’ – is set to private.