Cetaphil releases Taylor Swift-inspired Super Bowl advert, showing emotional moment a father and daughter bond over the popstar’s NFL effect this season, making fans ‘tear up’
- The ad shows a teenager warming up for soccer thanks to her Swift fandom
- It sparked a positive response across the internet – with similar stories being shared
- DailyMail.com provides all the latest international sports news
A heartstring-tugging ad published by skincare company Cetaphil referenced Taylor Swift’s appeal in bringing girls and women of all ages into the game of soccer.
The ad features a father who repeatedly tries to bond with his teenage daughter through soccer, but she keeps pushing back.
It wasn’t until she heard the television talking about ‘the most famous fan at the game’ that she came downstairs to watch with her father.
Later, while she is doing her skin care routine, the father comes in with a no. 13 jersey (Taylor’s favorite number) for his daughter.
She puts down her phone, cuddles up to him on the couch, and they both watch the game together as the ad reads: ‘This season, fathers and daughters have found a new way to connect. Let’s celebrate that game time glow.’
A Super Bowl ad directly addresses the positive impact Taylor Swift has had on the NFL this year
It shows a father and daughter bonding over soccer — thanks in part to Swift’s attendance
The video seemed to resonate with Swifties and dads alike, who took to Twitter to heap praise on the ad.
‘I’m not exaggerating when I say I also got involved in football (because of Taylor) and my brother, who loves football, likes to talk to me about it now because I never had an interest before,’ wrote one Twitter user.
‘The dark world needs this ad(ed). Beautiful,’ said another user.
Another account wrote: ‘This is one of the best ads I’ve ever seen and I’m SO serious.’
‘Being a father to all daughters, one (a) 11 (years old) and a big one (Swiftie) has made me cry right now,’ one man wrote.
“As the daughter of a soccer coach and a die-hard Swiftie, I love it,” said another user.
Fans of Swift and the NFL all praised the ad for its emotions and feelings
Earlier this season, data from Nielson showed a viewership increase of more than 50 percent among 12-17-year-old girls — with Swift often cited as the reason.
Over the season, viewership among women rose by nine percent, giving the league its best numbers on record for female viewers.
But it’s indicative of a great year for the NFL overall — with SBJ saying the league saw 4-10 percent increases across all key demographics.