Jannik Sinner is a Gucci poster boy, has a model girlfriend, drives Ferraris and has earnings of $12m aged just 22…now the VERY talented Italian tennis star has a first Grand Slam within his reach after stunning Novak Djokovic

Jannik Sinner may be a poster boy for Gucci, but the Italian has proven on the tennis court that he has the substance to back up the style.

The 22-year-old ended the Australian Open dominance of Novak Djokovic with a stunning semi-final victory on Friday and is now within touching distance of his first Grand Slam.

Sondaar handed the all-conquering Djokovic his first Melbourne defeat since 2018, proving that the rising generation in tennis actually has the game and the bottle to beat the old guard.

Victory in Sunday’s final will elevate the versatile Sondaar to a whole new level, with many years ahead of him cementing his place in tennis history.

Sondaar combines tennis ability and looks that have earned him partnerships with luxury fashion house Gucci and iconic Italian car brand Ferrari.

Italian tennis star Jannik Sinner, who was seen posing with a Ferrari during a visit to their headquarters, reached the Australian Open final after inflicting a rare defeat on Novak Djokovic.

Italian tennis star Jannik Sinner, who was seen posing with a Ferrari during a visit to their headquarters, reached the Australian Open final after inflicting a rare defeat on Novak Djokovic.

Sindaar is dating model and influencer Maria Braccini, but the two keep things private

Sindaar is dating model and influencer Maria Braccini, but the two keep things private

The stylish Italian player posed for Gucci photoshoots, one of many lucrative partnerships

The stylish Italian player posed for Gucci photoshoots, one of many lucrative partnerships

Sunday, Novak Djokovic fought to reach the final of the Australian Open

Sunday, Novak Djokovic fought to reach the final of the Australian Open

He is dating the beautiful model and influencer Maria Braccini, but chooses to keep their relationship very private.

She has a closed Instagram profile and Sinner rarely posts photos of them together, with both preferring private lives, something that can be tested as his face grows.

Despite his tender years, Sinner already has an estimated new value of $12m (£9.46m) and Australian Open success this weekend will net him a further $2.1m (£1.65m) yield prize money.

Victory will also delight Sinner’s devoted fan club – known as the ‘Carota Boys’ or ‘Carrot Boys’ after his red hair.

Born in August 2001 in San Candido, a small town in northern Italy near the Austrian border, Sinner grew up in humble surroundings with parents Hanspeter and Siglinde, and was a skiing champion as a boy.

He has a brother, Mark, but details about the family are scarce. They are rarely seen at his matches and his social media is dominated by endorsement deals and professional on-court images.

Sinner shared a rare photo of him and his brother in 2019, but fans find the family dynamic mysterious, although they are widely regarded as hard-working with strong moral values.

Sindaar, now living in Monte-Carlo, accepts a similar private relationship with his girlfriend, Braccini.

The Italian No. 1, in another Gucci shootout, beat reigning champion Djokovic in four sets

The Italian No. 1, in another Gucci shootout, beat reigning champion Djokovic in four sets

Sondaar sports another Gucci outfit during an event in Ancona, as posted on his Instagram

Sinner sports another Gucci outfit during an event in Ancona, as posted on his Instagram

Gucci is one of the biggest brands the top 10 player has worked with in recent years

Gucci is one of the biggest brands the top 10 player has worked with in recent years

He has proven to be a heartthrob off the court, securing many endorsement deals

He has proven to be a heartthrob off the court, securing many endorsement deals

Here, Sinner is pictured in one of Gucci's campaigns, as shared on his Instagram page

Here, Sinner is pictured in one of Gucci’s campaigns, as shared on his Instagram page

The model, who has 103,000 followers on her private Instagram page, has been described as ‘introverted’ and ‘very private’, often keeping a low profile around the bright lights of Sinner’s burgeoning career.

Braccini watched him at Wimbledon but managed to evade the cameras, something Sinner seems happy about.

But back to Sinner’s early life and things could have turned out so differently if patience had been applied to his skiing career.

‘Skiing is quite a common sport to get into from where I’m from. There are many ski slopes just literally outside my front door,’ Sinner once told ATPTour.com.

‘I remember the first time I went skiing. My brother had some lessons and I saw him and I wanted to go but my mother told me “Not today”.

‘I kept crying to her and asking and then she said “OK, let’s do it”. They expected me to go once and then I would go home. But I stayed all day until they closed the slopes. Then I went every day and loved it.’

Sinner was originally a star in skiing, but at 13 chose to fully commit to playing tennis

Sinner was originally a star in skiing, but at 13 chose to fully commit to playing tennis

Sondaar has one brother, Mark (right), but the tennis star likes to keep his family life private

Sondaar has one brother, Mark (right), but the tennis star likes to keep his family life private

Sondaar was a natural, much better than many kids his age, and soon he was established as one of the best junior skiers in Italy.

Skiing was No. 1. Soccer was No. 2. Tennis was No. 3.

Trophies soon rolled in, competition after competition, but at 13, Sinner, who had dropped football at this point, began to feel physically inferior on the slopes.

“One year I won a lot of trophies when I was skiing, but then the year after I felt physically the other was so much stronger,” he added.

‘I went out twice and didn’t feel comfortable anymore. I really liked playing tennis because everything was on my side. I had my head under control, which is very tough in skiing.’

One of his early ski coaches praised his ‘mountain mentality’ which he has since been able to incorporate into tennis. But now he was all about tennis.

Sinner, wise beyond his years, chose to leave home at 13 to really make a success of tennis. Leaving friends and family behind, he set out determined to make it pro.

‘When I left home at 13, I dreamed of becoming a professional. Seven years later I’m in the top ten,’ he recalled in 2021.

Sondaar made a bold fashion choice for his opening match at Wimbledon last year when he stepped out on Center Court carrying a luxury custom Gucci tote bag.

Sondaar made a bold fashion choice for his opening match at Wimbledon last year when he stepped out on Center Court carrying a luxury custom Gucci tote bag.

It is the first time a player has carried a luxury bag on Center Court at Wimbledon

It is the first time a player has carried a luxury bag on Center Court at Wimbledon

Riccardo Piatti’s academy in Bordighera, Italy, was where Sondaar would end up and the relationship was almost paternal in nature.

Claudio Pistolesi, the 1985 junior world no. 1, once told ATPTour.com that Sinner’s unconventional route to the Tour, via the ski slopes, helped him – not hindered him.

“Like Lorenzo Sonego, who played football until the age of 14, he broke all the rules you follow from an academy perspective, having done another sport at a good level,” Pistolesi said.

“He brings some lateral skills to tennis from skiing in his movement around the tennis court, and he automatically steps into the ball.”

His rise continued to where The Association of Tennis Professionals named him Rookie of the Year in 2019, before becoming the first player born in the 2000s to break the top 10 in 2021.

Sondaar celebrates after handing Djokovic his first Australian Open defeat since 2018

Sondaar celebrates after handing Djokovic his first Australian Open defeat since 2018

Sinner has a dedicated group of supporters known as the 'Carota Boys'

Sinner has a dedicated group of supporters known as the ‘Carota Boys’

At Wimbledon last year, he reached his first Slam semi-final, but was well beaten in straight sets by Djokovic.

The player nicknamed ‘The Fox’ did cause a stir at SW19 by walking onto the court with a personalized Gucci bag.

As well as posing for Gucci photo shoots, Sinner has lucrative ties with Nike, Head, Rolex, Gucci, Lavazza, Alfa Romeo, Technogym and Parmigiano Reggiano.

Just to continue the theme of Italian cool, Sinner recently slipped behind the wheel of sleek Ferrari sports cars on a visit to the brand’s famous base at Maranello.

Able to speak Italian, German and English, it’s no wonder brands see him as highly marketable.

This time, however, the tables were turned on Djokovic as Sinner prevailed in four thrilling sets and even managed to overcome the disappointment of a missed match point in the third.

Now the extremely talented Sindaar has achieved a first Slam success.