Teenage ‘mean girls’ are branded ‘disgraceful’ after using dark make up to ‘black face’ in Sephora before store worker calls them out for ‘incredibly offensive’ racist behavior
A group of teenage girls have been branded a ‘disgrace’ after a Sephora worker called them out for using dark make-up to do ‘black face’.
The three girls were caught painting their faces with darker shades of makeup at one of the popular beauty chain’s Boston locations.
Video of the incident, which was shared on TikTok and has since gone viral, shows an employee confronting the group and criticizing the girls’ apparent chaperones for their ‘incredibly offensive’ behaviour.
Although it can’t be heard in the video, the original poster claimed that the girls ‘made animal noises’ while applying the make-up.
Outraged social media users described shoppers as ‘disgraceful’ and ‘disgusting’ and the calls from the store were banned.
The makeup store’s parent company said it was ‘extremely disappointed’ by the girls’ actions and reiterated that ‘this type of behavior is not tolerated at Sephora under any circumstances’.
Three teenage girls were caught painting their faces with darker shades of makeup at a Sephora location inside the Prudential Center in Boston, Massachusetts
An employee confronted the group and criticized the girls’ apparent chaperones for their ‘incredibly offensive’ behavior
The footage was recorded last weekend at a Sephora location inside the Prudential Center in Boston.
It shows a group of three white girls walking around the store after apparently using product samples to apply darker makeup to their faces. It is alleged that the girls intended to photograph themselves.
A worker, who social media users claim does not work for Sephora but runs a product stand in the store, then confronts the adult accompanying the group and says: ‘I walked in here and you’re about to take a picture of it. take.
“Do you want to document it? Go ahead. This is the stuff that ruins work… let alone how incredibly offensive it is.’
The adult chaperone, seemingly dismissing the staff member, then walks away.
TikTok user @temiojoraa, who was visiting Boston for a track meet when she witnessed the incident, said she was ‘genuinely so disgusted and upset’.
“This group of teenage girls and their moms come in and go to the makeup department to use the samples for blackface while giggling and making animal noises,” she wrote.
She also claims the chaperone confronted her after the incident about the recording.
Sephora’s parent company, Devries Global, in a statement to the Atlanta Black Starstated that the firm was ‘disappointed’ by the incident.
A spokesperson said: ‘Sephora’s top priority is to create a welcoming and inclusive shopping experience for everyone. We are extremely disappointed with the behavior of these shoppers at our Prudential Center location, and as such have been asked to leave our premises. Under no circumstances is this type of behavior tolerated at Sephora.’
Sephora’s parent company said it was ‘extremely disappointed’ by the girls’ actions and reiterated that ‘this type of behavior is not tolerated under any circumstances’ (File photo of a Sephora store)
But many people online expressed their outrage, claiming the girls should be banned from the store, and praised the worker for stepping in.
“You have an amazing employee who stepped in when a group of teenagers and their moms walked in and used your samples to do blackface while recording themselves making animal noises,” X user @RyanShead wrote.
‘She deserves a raise. The moms and kids must be famous…in a bad way,’ said @shanerooks
‘This made me very upset..’ @mami_xo23 wrote
User @DntBurnUrBRIDGE added: ‘This is just nastyyyyyy smh.’
“The employee did the right thing,” echoed TikTok user @brandontgendron. “Let’s make sure Sephora knows they have a great employee with them.”
Another user @mariaisabelabarca replied: ‘They should be banned from Sephora tbh.’
“Ban from sephora for life girl… The mother should definitely watch how she raises her kids because she’s failing so badly,” @jess__lb26 added.
DailyMail.com has approached Devries Global for comment.
Tweens and teens go wild in Sephora as they test expensive skin care products and make a huge mess
Drunk Elephant products aren’t the only ones being destroyed by teenagers — the Inkey List, Fenty Beauty, and Glow Recipe are also popular options
The incident comes as customers and employees at popular beauty chains, including Sephora, called out young girls for causing chaos in their stores.
Tweens and teenage girls go wild in Sephora as they test expensive skin care products and make a huge mess. Many of the teens flock to Drunk Elephant, a beauty brand loved by stars like Alix Earle, Hailey Bieber and Kourtney Kardashian.
Staff and shoppers called the young women ‘wild’ and begged their parents to supervise them at make-up shops.
TikTok content creator and esthetician Cassandra Bankson, 31, investigated the rumor in Los Angeles and was shocked by her findings, telling her 437,000 followers the Drunk Elephant department was ‘disgusting’ before sharing footage of the destroyed department.
The model found “a lip balm with a literal hair in it” and that “someone put the bronzer drops over one of the moisturizers and couldn’t even be bothered to put it back.”
One Sephora employee from Tennessee also criticized the way the youths treated staff, then branded them “mean girls.”
“It’s not the fact that they’re little girls in Sephora, because makeup is subjective, there’s no age limit to it,” said Sequoia Cothra Fox Newsadding that her concerns are ‘more about what these girls are reaching for’ within the stores.
‘It’s also the way they treat the workers,’ she added. “You see this kind of mean girl antics from these 10-year-olds.”