The secret to how David and Victoria Beckham finally cracked America after 25 years as the A-listers’ empire continues to grow
The Beckhams will appear in the living rooms of more than 120 million Americans as they appear in a lucrative commercial during the highly anticipated Superbowl this Sunday.
Starring the likes of Jennifer Aniston, David Schwimmer and Usher, the pair will take part in a comedy skit as part of a multi-million pound advert for Uber Eats.
On such a big sporting night, it’s quite something for David and Victoria to be involved in a major highlight of the American calendar.
Those close to the pair believe it’s proof that, after more than 25 years of being British A-listers, they’ve finally managed to crack America, something they’re ‘delighted’ about.
Even when David and his family arrived in 2007 to great fanfare to play for LA Galaxy, and his face was emblazoned on billboards throughout Los Angeles, Victoria was able to go relatively unnoticed in Hollywood.
The Mail exclusively reveals the secret of how David and Victoria Beckham finally cracked America after 25 years as the A-listers’ empire continues to grow
On Sunday, the Beckhams will appear in the living rooms of more than 120 million Americans as they appear in a lucrative commercial during the highly anticipated Superbowl
And The Mail can reveal the key to their success is a rather unlikely one – America’s biggest influencer, Kim Kardashian.
Thanks to Victoria’s once-struggling business being such a hit in the US, she’s attracted some high-profile new friends, including the Instagram sensation.
Kim’s support has led to the Beckhams being ‘ridiculously powerful’ for some of the world’s biggest brands.
The women became close friends after meeting on the ‘Los Angeles’ circuit and last summer she was a star guest at David’s Inter Miami soccer club when Lionel Messi made his debut.
A friend of the Beckhams said: ‘Victoria was an absolute hit in America because she worked and worked to make her business work out there.
‘She has made some very high profile connections, including Kim. You get Kim to Instagram about you and you’re going to be seen by 346 million people who follow her. It was a master stroke.
‘David’s football team was huge, especially signing Messi. It’s cool and it’s list central.’
Sources close to the Beckhams also cite the successful Netflix documentary, Beckham, as the reason for their huge rise in profile.
And The Mail can reveal the key to their success is a rather unlikely one – America’s biggest influencer, Kim Kardashian. The reality star and Victoria are reportedly good friends, as a source revealed that Victoria has made ‘high-profile connections’
Sources close to the Beckhams also cite the successful Netflix documentary, Beckham, as the reason for their huge increase in profile (Photo: Beckham family at Netflix premiere)
The trio was the most watched show on the streaming giant in America for several weeks last year, giving an insight into the A-lister’s fascinating lives.
The final scene of David and Victoria, who turns 50 in April, singing Dolly Parton’s Islands in the Stream also went around the world.
Meanwhile, another factor – perhaps the most surprising – is their beloved eldest son, Brooklyn, 24, who has become a social media superstar in America since marrying actress and heiress Nicola Peltz, 29.
Nicola, who is the daughter of billionaire businessman Nelson Peltz, and Brooklyn have become extremely desirable for brands such as Tiffany & Co, Pepsi and Pepe jeans.
One friend told The Mail on Sunday: ‘How ironic that Brooklyn contributed to his parents’ fame and standing in America.
“He and Nicola are absolutely huge, household names, and now David and Victoria are following suit.”
Insiders at Uber Eats say bosses snapped up the Beckhams for millions of pounds after they found out how big they had become in America.
On Sunday, they will be seen in a comic clip where they will jokingly forget the name of Victoria’s pop group, the Spice Girls.
Meanwhile, another factor is their beloved eldest son Brooklyn, 24, who has become a social media superstar in America since marrying actress and heiress Nicola Peltz, 29.
Nicola, who is the daughter of billionaire businessman Nelson Peltz, and Brooklyn have become highly coveted for brands such as Tiffany & Co, Pepsi and Pepe jeans
“Remember when you were a pepper woman?” David asks, while Victoria – dressed in a t-shirt that says ‘David’s wife’ – looks confused.
She then replies: ‘Wasn’t it the cinnamon sisters? Or Paprika girls?’ to advertise Uber Eats just weeks after son Brooklyn opened a pop-up restaurant with the company.
The Beckhams also recreated the viral moment from their recent documentary, where David tells his wife to be ‘honest’ about her middle-class upbringing as she wears another t-shirt that reads: ‘My Dad Had a Rolls-Royce ‘ as a nod to her father Tony drives her to school in the soft car.
David is also about to be unveiled as the face of Stella Artois, and he recently signed on as an ambassador for Nespresso coffee.