The Taylor Swift effect! Super Bowl 2024 was the most watched Super Bowl of ALL time with 123.4m viewers – and the second most watched TV program in history after Apollo 11 moon landing
The Super Bowl averaged 123.4 million viewers, the most-watched telecast in history, CBS Sports announced Monday night.
The previous record belonged to last year’s Super Bowl, which drew 115.1 million average viewers.
The Kansas City Chiefs, flanked by support from Taylor Swift for her tight end boyfriend Travis Kelce, defeated the San Francisco 49ers 25-22 in overtime to win the Super Bowl.
Only the Apollo 11 moon landing has been watched by more people in history, with an estimated average of between 125-150 million watching the 1969 event live across multiple networks.
On CBS itself, 120 million people watched the game, the largest audience in history for a single network.
Kelce and Swift have been the center of attention for most of the season, leading to record ratings
Kelce helped the Chiefs win the Super Bowl over the 49ers in the most-watched telecast ever
The rest of the top 10 most-watched events of all time are all Super Bowls, dating back to 2011.
The Super Bowl was up seven percent from last year. Final Nielsen data will be available tomorrow per release.
More than 202 million viewers watched at least part of the Super Bowl across all networks and streams that aired the game. The game’s total audience was up 10 percent (183.6 million) from last year.
Univision averaged more than 2.2 million viewers, the highest for a Super Bowl for a Spanish-language network.
Paramount+, CBS’s streaming service, also had a record audience for the Super Bowl.
More than 200 million watched the Super Bowl for at least part of the championship game
In the game, Kelce won his third Super Bowl with Swift cheering him on in the stands after she raced back to Vegas from Japan, where she played four straight shows on her Eras Tour in Tokyo.
The Chiefs trailed 10-3 at halftime, with Kelce catching just one pass for one yard after the game’s first two quarters.
In the second half, Kelce showed his dominance to finish the game with nine catches for 93 yards.
Kelce said after the game: ‘I’m going to go ahead and enjoy it and everything that just happened.
‘This is a once-in-a-lifetime opportunity that I have been able to experience three times now. It gets sweeter and sweeter every time.
‘You know the goal has always been to get three. But we couldn’t get here without getting those two and having the target on our backs all year.’